What Makes Us Special

I take so much love and pride in what I do-- with each item being handmade, hand embroidered, exclusively by me.
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I source everything: the fabric, the hardware, and other needed components. I create most of our items as small batch--limiting the quantity of fabric I'll purchase. I love a good vintage fabric find, and mixing and matching patterns for an elevated, and thoughtfully curated look. You can buy a dog collar anywhere, but with a Plaid Badger item, I want you to feel the love and joy put into your item, and know that it's superior quality, special, and never mass-produced.

Our Name

I get asked a lot, why the name? The badger is a nod to my roots at the University of Wisconsin - Madison. And the plaid, .... it's not just because its cozy, rustic, and reminicent of the northwoods; Dad wore flannel shirts nearly every day. Not a day goes by where I don't think of him. This is my way of honoring him and keeping him present for this wild journey.

About Hunter

Call him our shop dog, our mascot, or the boss. This sweet little pup is the inspiration and dog behind the brand. Hunter is a 5-6 year old rescue. Don't let his looks fool you, he's half weimaraner, about a quarter aussie, some hunting dog, and a bunch of other breeds-- but not a drop of lab!

He's silly, playful, and loves basking in the sunshine or chasing squirrels in the backyard.

Thanks for stopping by-- I'm so glad you're here!

❤Jenny